Shades of Funny | Brand Redesign
A logo re-design for a stand-up comedy show
OVERVIEW
ROLES
UX/UI Designer
TOOLS
Figma, Illustrator
DURATION
4 weeks
RESULTS
Logo Redesigns, Style Guide Package, Color Palette
OBJECTIVE
About: Shades of Funny is a recurring comedy series that features different comedians.
Goal: To create a strong brand identity and refresh the current logo.
Old Logo
BRAND GOALS
Diverse
Representing POC comedians
Welcoming
To bring people together for community and laughs!
Professional
To look put together and professional
Polished
To have a clean established design
TARGET AUDIENCE
When talking with the founder we identified the target audience as primarily adults from 25-35.
The local neighbor who gets off work and is looking for mid-week laughs and to support his local community.
The business professional who comes to hang out with her friends and enjoy the show and meet with new friends.
*Advertisement used for the comedy show
Created a style guide for the client to have brand colors, typography, illustrations and logos.
Brand Design
Whether it's observational humor, witty satire, or clever improvisation, Shades of Funny comedy shows offer a delightful blend of laughter and thought-provoking insights, making for a memorable night out in the Emerald City.
